Canada Fishing Info

Tarah Cherwoniak, FisherGirl’s chief operating officer, and daughter Madi fish at the mill pond in Milton, May 18, 2008. Dressed in a pink and black hoodie with a pink cap designed to accommodate her ponytail (all of which bore the word "FisherGirl"), the diminutive Cherwoniak approached the shore and took her place among the men. But the real challenge wasn’t to teach Cherwoniak to fish, it was to get FisherGirl products on store shelves. Not only does it allow girls to identify the product line as meant specifically for them, but pink is a hot fashion colour now and FisherGirl does support breast cancer research â” a cause indelibly associated with the colour pink. At its annual Cast for Cure event, fishing celebrities like Italo Labignan and 20 professional anglers sponsored by Lund Boats will be on hand to help teach youngsters not just how to catch fish, but how to use responsible catch-and-release methods. read more

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