When Brian Cooper told people he was planning to start a fishing channel on TV, they wondered if he had stayed out in the sun too long, dipping a line in the water, no doubt. This week, the World Fishing Network, which launched in 2005, landed its first big catch when it received carriage on the DISH Network, a direct-to-home satellite system that will send the channel into 13 million potential households in the United States. Insight produces two signature series, WFN News and Reel Road Trip , and contracts out additional programming consisting of professional tournament coverage, tips and instructions, as well as shows about travel and the environment. Most of us would be hard pressed to name more than a couple of high-profile fishing personalities, but Rubinstein notes that consumer products and the TV channel are marketed by star performers on the pro tour. read more

